Zhejiang air conditioning turnover ranked eighth in the country

Data show that from June 26 to July 9, under the role of continuous high temperatures in Zhejiang Province, consumer demand for summer appliances increased significantly, and Zhejiang's air conditioning turnover ranked eighth in the country. From the perspective of the growth rate of turnover, the bubble water machine increased by more than 13 times year-on-year, and the shave ice and slush machine increased by 43% year-on-year; Yogurt machines and ice cream machines increased by 75% year-on-year, and dehumidifiers dispelling summer humidity increased by more than 5 times year-on-year. The public consumption of refrigeration appliances also increased greatly, among which, electric fans increased by 254%, cold fans increased by 144%, air conditioning sets increased by 88%, and central air conditioners increased by 142%.

With the rising temperature and the help of household appliance consumption subsidy policies around the country, household appliances and portable cool small appliances are popular with consumers. The trend shows that the sales volume of cold fans and mobile air conditioners in June increased by 189% and 140% respectively. The sales volume of slush machine, freezer and ice bar increased by 350%, 128% and 113% respectively. In terms of commercial appliances, the sales of large air conditioners/sets and commercial freezers also reached a rapid growth of 190% and 88%.

Soft defense

Sales of fancy sunscreens increased by more than 50% month-on-month

Under the high temperature, sunscreen products are increasingly popular, and the entire sunscreen consumer market is ushering in a peak. The trend shows that in the past two weeks, sales of sunscreens such as umbrellas, sunscreens, sunscreens and sunscreens have increased by more than 50%. From the perspective of consumer groups, sunscreen is no longer the exclusive label of female consumers, sales of children's sunscreen and men's sunscreen increased by 70% and 67% respectively, and the male and children's sunscreen market continued to expand, has become a new consumer blue ocean.

At the same time, the health consumption trend of high temperature days released by Jingdong Health shows that in the past two weeks, the number of orders for sunscreen masks increased by 34 times compared with the same period last year, the number of orders for aloe vera rubber products used for post-sun repair increased by 9 times compared with the same period last year, and mosquito repellent products such as oil essence, mosquito repellent stickers, mosquito repellent spray and peppermint water were hot. From a regional point of view, in the past month, the sales of heat-related health products in Wuhan, Guangzhou, Chongqing, Beijing and other cities have ranked at the forefront of the country.

In addition, under the high temperature weather, consumers' demand for summer diet has increased significantly, and fresh, nutrition, low sugar and so on have become the keywords of choice. The trend shows that the sales growth of mung beans, glutinous rice, brown rice and other grain foods is outstanding, and the sales growth of 420%, 140% and 101% respectively; In terms of cooling diet, sales of ice cream, herbal tea, plum soup and nectar increased by 303%, 219%, 217% and 144%, respectively. Fruits are lychee, bayberry, peach, plum and lemon more favored by consumers, sales growth of 751%, 420%, 300%, 232%, 205% respectively.